PPC (Pay per click) is mainly Google Advertisement(AdWords). In general, traditional SEO (Search Engine Optimization) will help you rank organically but it takes time for a few months. PPC(Pay per click) advertising generates a significant amount of traffic rapidly.
PPC ads offer price points and options for every type of business, large or small. Google AdWords represents the major platform for typical paid search.
PPC Immediate lead generation and promote new products and services instantly through ads on search engines, text-based advertising, and other paid distribution channels.