Digital Marketing

 

Digital Marketing Services

We offer a wide range of digital marketing service packages to help your company achieve its business and marketing goals. Contact us for a complimentary consultation, and we will help you find the right solution:

ekaterina@legalpowerconsulting.com

Services:

Integrated Inbound Marketing Strategy & Execution

Business goals review, marketing strategies development, planning and execution, campaign results and marketing KPI tracking and reporting.

We will review your business goals, help define your vision, mission, set measurable objectives and identify your target audience segments, develop integrated inbound marketing strategy to engage your target audience, and reach your business goals with the optimal amount of investment, and maximum results and ROI.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Search Engine Marketing (paid search, PPC, Google AdWords, text link ads, banner ads, remarketing), Search Engine Optimization (organic search rankings optimization through keyword research and optimization, website & content optimization, link building, online PR, social media marketing, directory submission, viral video marketing, article submission & other content distribution).

We will increase your website’s visibility and ranking in search engines such as Google, Bing, and Yahoo and bring qualified traffic to your website. We will monitor and measure the effectiveness of your SEM/SEO strategy and we will change, adjust, and tweak it until we produce the desired results.

Social Media & Content Marketing

Research on target audience and social networks, content development, regular content updates, blogging, setting up profiles and groups on major social networking sites, growing followers base, social network/community management, conversation and social media reputation management

We will create and share informative and educational content to influence and engage your target audience in selected social networks they belong to. We will use a variety of interactive formats, including news updates, video updates, white papers, e-books, infographics, case studies, how-to guides, Q&A articles and posts, photos etc. We will provide detailed monthly reports tracking followers, traffic, and activity.

Web, Mobile & App Development

Web development, applications for business solutions, technical automation, mobile, web and app development, programming, client-side/server-side scripting, databases, web servers, security, and the installation and customization of Content Management Systems (WordPress, Drupal, Joomla and other).

We will review your business needs and technical requirements and come up with a recommendation on a solution that will address your business challenges in the most efficient way.

Copywriting & Content Development

Marketing message development, sales and marketing collateral, creating search engine optimized copy for websites, online ads, email marketing campaigns and e-newsletters, blog posts, and social media updates.
We will develop high quality branded content to influence and engage your target audience, bring highly qualified traffic to your website, and maximize your lead generation though inbound marketing.

Online & Traditional PR

Media research and media list development, special event planning and project management, preparing press releases and targeted pitch letters, release distribution and media pick-up reporting.

We will help you gain exposure to your target audiences and build relationships with industry and media influencers though traditional and digital press releases, video and audio news releases (VNRs and ANR), participation at publicity events, conventions and trade shows, speaking opportunities, newsletters, blogs, social media, press kits and other outbound communication.

Inbound Marketing Automation & Email Marketing

Inbound marketing automation strategy development, email marketing strategy development, content development, setting up and customizing email templates and email flows, drip campaign messaging via email and social channels, email list management, lead generation and nurturing, reporting

We will help you acquire email contacts in your target audience segments based on their permission and move them from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects will be scored based on their interactions with your website, and then presented to your sales team for further follow-up.

Video Production & Photography

Concept development, script development, technical equipment and lighting, actors and models sourcing, video and photo editing

We will produce high quality videos that convey your marketing message in an interactive and engaging way. We produce video commercials, infomercials, promotional videos, corporate videos, event videos, video reports, training videos and more.

We will capture high quality images that will deliver your marketing message and help engage your target audience. We will create images to support your marketing copy, present new and existing products, represent your staff, document an event, and showcase your corporate culture and business values.

Analytics & KPI Monitoring

Website traffic reporting, organic search rankings, page rank, social media interactions and engagement, email open rates and clicks, lead generation and sales conversion rates and other marketing metrics.

We will monitor and measure the effectiveness of your digital marketing strategies and campaigns and will keep optimizing and testing until we make sure that you are reaching your business goals.

Branding, Corporate Identity Design & Production

Branding, corporate identity design, graphic design, infographic design, print design, digital design, package design and custom user experience web design, video production.

We will perform research and analysis, and help you build your unique brand identity. We will develop your market positioning, mission statement, determine your key messages and tagline, design your logo, and define your brand standards. We will design and produce your marketing collateral (print and/or digital), business cards, and video resources.